Our hair frames our personal beauty—how it’s styled, how it feels, how it flows. It sets the stage for the inner self we radiate. Everyone’s hair is unique, and everyone’s beauty is, too. Our purpose is to help people find, embrace, and express their individuality —to head out into each day confidently and gracefully, and to live vibrantly.
Trusted by over 40,000 salons worldwide, we have been partnering exclusively with salons and stylists for over 50 years. As the #1 professional haircare company in Japan with a rapidly expanding global footprint, we honor stylists for their expert skills, knowledge and professionalism. Through our continuous collaboration with stylists, we are able to find ground-breaking solutions that push the boundaries of the haircare industry.