Living Proof

Living Proof was created with a simple ambition – challenge conventional wisdom to solve the toughest beauty problems. This inspired our founders to create new technologies that would offer women “proof in a bottle,” rather than “hope in a bottle.”


Full makes fine, flat hair look and behave like full, thick hair. Creates body and volume that lasts 5x longer.Many of us suffer from flat, thin, limp hair. Strands are so fine and smooth that they lie flat – one on top of the other. The lack of texture in hair is what makes creating fullness difficult. And conventional volumizing products rely on stiff, brittle resins that glue hair up and away from the scalp. They’re stiff and untouchable, flaking easily and quickly falling flat. We knew there had to be a better solution.
So we went to work in our labs and invented Full, our multi-award winning line of thickening products that creates body and bounce for even the finest, flattest hair.
Full Shampoo is a sulfate-free shampoo formulated specifically to care for fine, flat hair.
Full Conditioner utilizes a lightweight blend of conditioning agents and OFPMA, our patented moisture-controlling molecule, to weightlessly condition and detangle, leaving hair soft, shiny and healthy but never heavy.
Full Root Lifting Spray is a styling spray that adds long-lasting, touchable lift at the crown.
Full Thickening Cream is a styling cream that creates long-lasting, revivable fullness with light conditioning.
Full Thickening Mousse is a lightweight styling mousse that creates long-lasting, revivable fullness with light hold.

Conquer frizz and weightlessly block humidity 70% better than silicones and oils. Say hello to the biggest breakthrough in anti-frizz technology in over 30 years.

Frizz Shampoo No Frizz Shampoo is a sulfate-free, ultra mild cleanser that begins combating frizz. No Frizz Shampoo contains OFPMA, our patented moisture-controlling molecule, to do what oils & silicones can’t: eliminate frizz by blocking humidity without weighing hair down. No Frizz Shampoo leaves hair soft, smooth and frizz-free with a healthy shine and helps hair look and feel cleaner, longer so you don’t have to shampoo as often. Safe and formulated for color and chemically treated hair.
Frizz Conditioner No Frizz Conditioner is a lightweight conditioner that smoothes hair and fights frizz. No Frizz Conditioner contains OFPMA
Frizz Leave-In Conditioner No Frizz Leave-In Conditioner is a lightweight leave-in or rinse-out conditioner that smoothes, conditions and fights frizz. No Frizz Leave-In Conditioner weightlessly blocks humidity and tames frizzy, unmanageable hair, leaving it healthy and shiny.
Frizz Weightless Styling Spray No Frizz Weightless Styling Spray is a lightweight styler that smoothes hair while eliminating frizz. No Frizz Spray contains OFPMA
Frizz Nourishing Styling Cream No Frizz Nourishing Styling Cream is a conditioning styler that smoothes hair while eliminating frizz. No Frizz Cream contains OFPMA. No Frizz Cream weightlessly smoothes, conditions and tames frizzy, unmanageable hair. Silicone-free. Oil-free. No Frizz Cream is ideal for medium to thick hair types.


Defeat dryness and damage and increase resistance to breakage by 20x. Our award-winning Restore line for dry or damaged hair repairs and prevents damage and breakage. Restore is formulated with our patented moisture-controlling molecule, OFPMA, to prevent harmful moisture flux, so moisture flow is balanced and controlled, allowing the hair to stay intact and become healthy. Restore also provides broad spectrum UV and thermal protection up to 450°. After 14 days of using the Restore line, hair is shinier, softer and stronger. The longer you use it, the healthier your hair gets. In fact, clinical results show that hair is 20x stronger after using the Restore system for 2 weeks.

Restore Shampoo is a sulfate-free shampoo that replenishes moisture and improves manageability. The first step to breaking the cycle of dryness and damage, it gently cleanses hair of dirt and oil without stripping. Restore Shampoo features OFPMA
Restore Conditioner is a nourishing conditioner that renews softness, shine, and manageability. The first step to breaking the cycle of dryness and damage, Restore Conditioner features an exclusive blend of lightweight conditioning agents and
Restore Mask Treatment is a deep conditioning treatment for dry or damaged hair that increases strength, manageability and shine. Restore Mask Treatment is an intensive weekly treatment that nourishes each strand while increasing strength and resistance to breakage. After one use, dry or damaged hair is 20x stronger with 95% less breakage. Restore Mask Treatment is powered by OFPMA, our patented moisture-controlling molecule, and Tucuma Seed Butter, to create a shield around each strand to repair and prevent damage and breakage. Safe and formulated for color and chemically treated hair.
Restore Recovery Regimen is a nourishing, anti-damage regimen formulated to repair hair that
Restore Targeted Repair Cream is a multi-use cream that repairs split ends, smoothes cuticles and adds shine to damp or dry hair.
Restore Revitalizing Spray is styling spray for use on damp or dry hair for shine, heat and UV protection.

STRAIGHT creates sleek, smooth, shiny straight hair without the use of silicones or harmful chemicals. Straight contains aerosolized OFPMA, our patented moisture-controlling molecule, for superior humidity protection. This lightweight formula can be applied to damp hair to create a straight style with heat protection up to 450° and also to dry hair to create a sleek style and extend your style for days. Straight won’t build up and actually repels dirt and oil.

Style | Lab is Living Proof’s collection of high performance styling products that combine cutting edge science + cutting edge style.

Prime Style Extender
Prime is a first-of-its-kind, style-extending hair primer that extends styles 2x longer. Formulated with our advanced priming system containing OFPMA, our patented moisture-controlling molecule, to create an exquisitely thin, weightless shield to perfect and smooth strands and repel dirt and oil without the use of silicones or oils.

Flex Shaping Hairspray is a multi-tasking hairspray that is 3 solutions in 1 spray. Set, style & finish any look on damp or dry hair.
Satin Hair Serum is an oil-free and silicone-free serum that cuts styling time in half while providing superior smoothness, manageability and natural movement.
Amp2 Instant Texture Volumizer  texture and flexible hold on dry hair that is revivable for 48 hours.

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