A prestigious line of curling irons, flat irons, hair dryers and styling products that continue to go unmatched in the industry. 
Theorie is passionately dedicated to defying expectations by crafting inspired, innovative salon products that reflect the pulse of the industry and respond to the needs of its stylists and clients.
INSPIRED BY STYLISTS, this adaptable tool is meticulously constructed with 100% solid titanium floating plates that heat quickly, allowing you to create a more intricate style in less time. To prevent the look of stressed, overheated strands, our iron features Negative Ion Technology and Natural Far Infrared properties that eliminate static and frizz, and put a stop to heat damage. The effect is shiny, lasting, covetable hairstyles in less time, and with more control.

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